 Mary Whittier, Bivona Child Advocacy Center executive director, speaking about her her agency has used marketing efforts to boost its presence in the community. |
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The Zone 2 Formula team, chaired by Past Distinguished Lt. Gov. David Jacobus, conducted an educational program on Saturday, Jan. 28, at the Mendon Golf Club for members from the Genesee, Finger Lakes and Chemung divisions.
The more than 30 Kiwanians present heard several speakers on topics designed to help the club members market their clubs in their communities and build membership.
Kiwanian Mary Whittier, founding and executive Director of the Bivona Child Advocacy Center in Rochester, talked about her organization's use of marketing to inform the community about the organization's work with abused children. While some wondered about the amount of effort and cost, the agency's work has paid off, she said.
Farmington-Victor President Leo Fisher and club member David Plante talked about the use of Facebook and other social media sites to attract community interest and propective members.
Canandaigua Past President Chris Bross talked about his club's success with "Meet and Greet" programs conducted outside of the club's regular meetings.
Jeff Antoninio talked about various ways for clubs to get their information to the people they are trying to reach, including use of Facebook.
Geneva President Virginia Torruella talked about the work to build her relatively new club, and the successes they have had.
Jacobus ended the day discussing a variety of methods clubs can use to spread the word of Kiwanis.
Among those in attendance were Past Gov. Eric G. Paul, the Zone 1 Formula chair, and Past Distinguished Lt. Gov. David Morse, the district Formula chair.
(Posted January 28, 2017)
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